Emailing the coveted pet parent audience

Due to their devotion and involvement Pet Parents tend to receive more than their share of emails. Many clients in the pet space are challenged with how often to send emails and when they do send them, their messages end up in a spam folder. Deliverability refers to the success rate of an email reaching a subscribers’ inbox rather than being blocked or sent to a spam folder.

Improved deliverability of emails by an average of 35%

Trone measures the success of the deliverability which factors in open rates, click rates, bounce rates, spam compliant rate and unsubscribes. In just a few months we were able to improve a client’s deliverability by 35%. Klaviyo, our preferred email platform, not only allows Trone to create automated email flows but campaigns that can be sequenced to make sure our Pet Parents aren’t being bombarded. Need some improvement in your email program, give us a call.