Klaviyo abandoned cart & win-back sequences

Reengage potential customers and turn lost opportunities into real revenue

Shoppers don’t always convert on the first visit—and that’s okay. What matters is what you do next.

At Trone, we design smart, strategic abandoned cart and win-back email sequences using Klaviyo to reengage potential customers and turn lost opportunities into real revenue. These flows are more than reminders—they’re personalized, persuasive touchpoints that nudge customers back to your brand at the perfect time.

Why abandoned cart & win-back sequences matter

Nearly 70% of online shopping carts are abandoned. But with the right follow-up, many of those sales are still within reach.

Our abandoned cart sequences help you:

  • Recover revenue that would otherwise be lost
  • Reduce friction in the buying journey
  • Rebuild urgency and interest
  • Create a better customer experience with helpful reminders 

On the flip side, win-back campaigns target lapsed customers—those who haven’t purchased in a while—with messaging designed to reignite interest and loyalty.

These automated flows are essential for:

  • Maximizing your return on traffic and ad spend
  • Keeping your brand top of mind
  • Reducing customer churn
  • Improving lifetime value and retention 

Our abandoned cart & win-back services

Whether you need to build your flows from the ground up or improve what’s already in place, Trone offers a full suite of services:

  • Flow mapping & strategic planning
  • Email copywriting & visual design
  • Behavior-based segmentation
  • Discount logic & urgency strategies
  • Timing optimization & send cadence
  • A/B testing & performance monitoring 

We ensure each sequence reflects your brand, speaks directly to your audience and adapts over time based on performance data.

Building a high-converting abandoned cart flow

Not all cart abandonment emails are created equal. The most effective flows balance helpfulness with urgency and personalize the experience based on user behavior. We customize each flow for your brand—factoring in cart size, customer type and browsing behavior.

A typical abandoned cart sequence might include:

01

Email 1

Gentle reminder

Sent within a few hours. Friendly tone, highlights item(s), easy path back to checkout.

02

Email 2

Social proof or brand assurance

Adds testimonials, reviews or FAQs to rebuild confidence.

03

Email 3

Time-sensitive offer

Creates urgency with a limited-time discount or inventory message.

04

Optional Email 4

Last chance reminder

A final nudge before the window closes.

Winning customers back: strategic win-back sequences

Customers may go quiet—but that doesn’t mean they’re gone for good. Win-back campaigns help you reconnect with inactive customers by offering relevant incentives, reminding them of their last purchase or introducing new products they might love.

Our win-back strategies include:

  • Personalized reengagement emails
  • Exclusive offers or loyalty perks
  • Highlighting what’s new or trending
  • “We miss you” campaigns with emotional hooks
  • Re-segmentation for better targeting 

We help you determine the right time window and message strategy based on your audience and buying cycle.

Why Trone + Klaviyo work together

Klaviyo provides the automation and behavioral data to power high-performing cart and win-back flows, but it’s Trone’s strategy, creative and ongoing optimization that drives real results.

With Trone, you get:

  • Custom flows tailored to your customer journey
  • Emails that match your brand voice and aesthetic
  • Ongoing support and testing to improve performance
  • Clear reporting and insights on what’s working 

We treat every flow as part of a larger lifecycle strategy—one designed to increase conversions, retention and revenue.

Let’s reclaim missed revenue & reignite lapsed customers

Every abandoned cart and every quiet customer is a chance to re-engage. With Trone’s expertise and Klaviyo’s power, we help you act on those opportunities automatically and effectively.

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